Agricultural production has to increase drastically for the next years in order to meet societies’ needs. At the same time, using sustainable ways to produce this huge amount of food and resources is becoming increasingly critical. Innovation, both in technologies and in uses/ practices, is strongly encouraged in Europe as a solution to these challenges. As this process remains very complex to manage, analysing it in real conditions seems crucial, especially to improve it. Then, in this paper, we will present and analyse an experimental Public-Private Partnerships Action launched at the European level. This one-year action aimed to gather together all the players involved at the European level for crop protection and to boost concrete innovation in ICT (Information and communication technology) to reduce the use of pesticides, especially around three types of technologies using ICT and robotics. For small and medium-sized enterprises, the particular area of agricultural machinery, solutions have to be found to offset the necessary confidentiality of private stakeholders’ interests, and also to give them some reassurance, or at least advantages, on the results of such partnerships.