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Minéralité du vin : représentations mentales de consommateurs suisses et français

Abstract : Today the concept of minerality in wines is omnipresent. It appears in marketing discourses, in oenological critics and commercial communication. However, there is no common agreement on a general definition. This paper aims to study the different expectations that Swiss and French consumers have about minerality. The multidimensionality of the term is reflected through stereotypes like the odor of flint, the impression of "sucking a stone", or referring to acidity or to the Terroir. Thus, the term minerality appears as a unstable concept and providing a precise definition remains consequently difficult for many consumers.
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https://hal.inrae.fr/hal-02630478
Contributor : Migration Prodinra <>
Submitted on : Wednesday, May 27, 2020 - 5:45:39 AM
Last modification on : Tuesday, November 3, 2020 - 1:45:47 PM

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  • HAL Id : hal-02630478, version 1
  • PRODINRA : 343634

Citation

Pascale Deneulin, Guillaume Le Bras, Yves Le Fur, Laurent Gautier. Minéralité du vin : représentations mentales de consommateurs suisses et français. Revue suisse de Viticulture, Arboriculture, Horticulture, Station fédérale de recherches agronomiques de Changins : AMTRA, 2014, 46 (3), pp.174-180. ⟨hal-02630478⟩

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