Skip to Main content Skip to Navigation
Journal articles

Quels effets de l'adoption d’une marque collective régionale sur les performances à l’export des entreprises viticoles ? Cas de « Sud de France » en Languedoc Roussillon

Abstract : Export performance determinants’ is a central issue of management research. Our paper aims to analyze the impact of the adoption of a collective brand on export performance. We focus on wineries which have adopted the brand “Sud de France” in Languedoc Roussillon. Our results show that these wineries do not perform better than others and their performance improvements between 2002 and 2009 were less important. The most important is the organization of the wine-estate.
Complete list of metadata

https://hal.inrae.fr/hal-02641834
Contributor : Migration Prodinra <>
Submitted on : Thursday, May 28, 2020 - 5:48:35 PM
Last modification on : Friday, November 6, 2020 - 10:05:32 AM

Identifiers

  • HAL Id : hal-02641834, version 1
  • PRODINRA : 257031

Collections

Citation

Foued Cheriet, Magali Aubert. Quels effets de l'adoption d’une marque collective régionale sur les performances à l’export des entreprises viticoles ? Cas de « Sud de France » en Languedoc Roussillon. Progrès Agricole et Viticole, 2013, 130 (12), pp.17-26. ⟨hal-02641834⟩

Share

Metrics

Record views

21