In France, open access is the rule for recreational areas. This generally leads to suboptimal equilibrium of visitation due to congestion externality. Furthermore, congestion is a result of a Nash equilibrium. This assumption needs to be taken into account in econometric estimations and in welfare calculations. In this paper, we aim to control the endogeneity problem of congestion in a repeated random utility model estimated at the congestion equilibrium. Then, we explore some pricing and non-pricing measures to regulate congestion. Repeated random utility models is estimated on data about the visitation of 43 coastal sites from west France.