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Communication Dans Un Congrès Année : 2014

From genetics to marketing (and through hidden connexions and interdependencies): an integrative approach of the ecologisation of fruit production

Résumé

This paper discusses a systemic analysis of the changes in the peach and apricot industry since the 1960s, based on a sociological framework anchored in transition and actor network theories, with a specific focus on the place of genetics and breeding strategies in this trajectory, an aspect which indeed is often neglected in the literature. We show how, a long with a process of specialization and intensification of the fruit production at the farm and regional levels, breeding strategies mainly focus on improving yield and technological fruit quality and on extending the production period (from 3 to nearly 6 months for peach production) to offer retailers a continuity in each product type over this entire extended season through “varietal series”. These objectives are thus market-driven and neglect the environmental aspects (even though substantial work has been done for decades on resistant cultivars) and the fruit production constraints, and they lead to create and then market fruits that are easy to store and transport, but often disappointing in terms of taste and quality. These changes are due to the constraints which affect all the socio-technical system up to the breeding process criteria and to a deep reconfiguration of the network of institutions and actors dealing with fruit production in general (research institutes, breeders, producers’ organizations, retailers, etc.). In this paper, we also try to adopt a reflexive perspective about the way we discuss with the projects’ members and partners (researchers from various disciplinary backgrounds, producers’ organizations, marketers and advisors) some key issues that are central to the construction of more ecological and resilient transition pathways at the scale of the agrifood system.
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Dates et versions

hal-02742384 , version 1 (03-06-2020)

Identifiants

  • HAL Id : hal-02742384 , version 1
  • PRODINRA : 285985

Citer

Claire Lamine, Jean Marc Audergon, Servane Penvern, Sylvaine S. Simon, Jean Pluvinage. From genetics to marketing (and through hidden connexions and interdependencies): an integrative approach of the ecologisation of fruit production. 11. European IFSA Symposium: Farming systems facing global challenges: Capacities and strategies., Apr 2014, Berlin, Germany. 143 p. ⟨hal-02742384⟩
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