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"I see therefore I drink" - Contextual interactions between beers, packaging and pictures in an immersive bar

Carole Sester 1, 2 Dominique Valentin 1, 3 Catherine Dacremont 1, 3 Ophelia Deroy 4 
1 CSGA - Centre des Sciences du Goût et de l'Alimentation [Dijon]
2 CNRS - Centre National de la Recherche Scientifique
3 AgroSup Dijon - Institut National Supérieur des Sciences Agronomiques, de l'Alimentation et de l'Environnement
4 University of London
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Conference papers
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https://hal.inrae.fr/hal-02806880
Contributor : Migration ProdInra Connect in order to contact the contributor
Submitted on : Saturday, June 6, 2020 - 2:43:47 AM
Last modification on : Tuesday, December 6, 2022 - 2:04:09 PM

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  • HAL Id : hal-02806880, version 1
  • PRODINRA : 273501

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UNIV-BOURGOGNE | CNRS | INRA | AGROSUP-DIJON | AGROSUP-CSGA | INRAE | INSTITUT-AGRO-DIJON-CSGA

Citation

Carole Sester, Dominique Valentin, Catherine Dacremont, Ophelia Deroy. "I see therefore I drink" - Contextual interactions between beers, packaging and pictures in an immersive bar. 5. european conference on Sensory and consumer research: a sense of innovation, Sep 2012, Bern, Switzerland. ⟨hal-02806880⟩

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