This article deals with the regional or local origin of organic food in different supply channels. The first part presents results about supply practices and attitudes of specialised organic food shop owners with regard to regional or local supply. It shows that almost two out of three shops are directly supplied by farmers (mainly the bigger shops). Their opinions and experiences about working directly with farmers vary. Obvious advantages such as product freshness are mentioned, as well as important weaknesses such as the lack of professionalism in product and service quality on the part of many farmers. The article also addresses consumers’ viewpoints on the regional supply of organic products. Even though consumers are largely in favour of a regional origin of the organic food that they purchase, it is mainly for reasons of freshness and transparency and less for environmental issues (most consumers are not really concerned about food miles). Our results allow us to propose several recommendations for stakeholders in the sector.