Please do not pirate it, you will rob the poor! An experimental investigation on the effect of charitable donations on piracy
Ne piratez- pas svp, vous volez les pauvres ! Une expérience sur le comportement de téléchargement illégal en présence d’un mécanisme de donation
Résumé
Producers market products for which a part of the proceeds go to a charitable cause. Donations to such charitable causes may increase the moral intensity of piracy and consequently reduce the pirates’ willingness to pirate. This rationale is empirically tested through a dual empirical strategy, that is, a market survey and a laboratory experiment. We show that piracy decreases when a donation mechanism is implemented. Nevertheless, for intermediate levels of transfer, piracy increases again. Results are interpreted and managerial implications stressed
Origine : Fichiers produits par l'(les) auteur(s)
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