This survey studies the way in which French consumers perceive fruits and vegetables, be they local, domestic or imported, resulting from conventional field or greenhouse agricultural methods, in terms of a health and hedonic, then a sustainability, point of view. The method employed, focus groups with individual questionnaires and the use of real-to-life scenarios, allows to get findings concerning the knowledge of the various cultivation methods, attitudes concerning these various methods, the role of information, to expose three representational profiles and, the results of the producer scenario, distributor scenario and consumer scenario study. On a general level, this study brings to light the negative image associated with greenhouse growers but consumer perception varies according to the representational profiles (Traditionalists, Spendthrifts and Responsible).