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Do activating legacy concerns make farmers more likely to support conservation programmes? Gilles Grolleau af01e1cb7c68f4c3b658f4be3290128e supagro.inra.fr gilles-grolleau 173592 5406-173592 https://www.idref.fr/069697175 https://orcid.org/0000-0003-2932-8870 Naoufel Mzoughi 9ae0ddee52d93b6d6cc7a8a76fcbb090 inrae.fr naoufel-mzoughi 743968 50800-743968 https://orcid.org/0000-0002-8153-4615 https://www.idref.fr/095213627 Claude Napoleone 69bcec20a49e0b729fa3067e4af8394a inrae.fr claude-napoleone 738652 50801-738652 https://orcid.org/0000-0001-6847-0752 https://www.idref.fr/151762279 Claire Pellegrin 6377977d4ff2764f78639635186dda75 inrae.fr 1075834 1467988-1075834 Claude Napoléone 69bcec20a49e0b729fa3067e4af8394a inrae.fr This work was supported by the VITAL project [ERA-Net FACCE SURPLUS, European Commission grant 652615]. This study is also a part of CompAg program [grant numbers INRA ECOSERV-P10664 and ANR-17-CE32-0014]. 2020-08-20 13:38:22 2025-04-01 12:52:05 2020-08-21 10:18:25 2020-08-19 2020-08-20 publisher version Scientists contributor Claude Napoléone 69bcec20a49e0b729fa3067e4af8394a inrae.fr CCSD hal-02918364 https://hal.inrae.fr/hal-02918364 grolleau:hal-02918364 <i>Journal of Environmental Economics and Policy</i>, 2020, 10 (2), pp.115-129. <a target="_blank" href="https://dx.doi.org/10.1080/21606544.2020.1807410">⟨10.1080/21606544.2020.1807410⟩</a> Journal of Environmental Economics and Policy, 2020, 10 (2), pp.115-129. ⟨10.1080/21606544.2020.1807410⟩ CC BY 4.0 - Attribution Sciences de l'Homme et de la Société CNRS - Centre national de la recherche scientifique Sciences économiques, sociales et de gestion Economie Université de Montpellier Centre d'Economie de l'Environnement - Montpellier Institut Agro Montpellier Institut National de Recherche en Agriculture, Alimentation et Environnement INRAE Occitanie Montpellier ANR Action, transitions et territoires ECODEVELOPPEMENT Université de Montpellier (2015-2021) Institut Agro Publications des enseignants chercheurs de l'Institut Agro Montpellier Publications des enseignants chercheurs de l'Institut Agro INRAE PACA BSB - Burgundy School of Business International No Yes Do activating legacy concerns make farmers more likely to support conservation programmes? Gilles Grolleau af01e1cb7c68f4c3b658f4be3290128e supagro.inra.fr gilles-grolleau 173592 5406-173592 https://www.idref.fr/069697175 https://orcid.org/0000-0003-2932-8870 Naoufel Mzoughi 9ae0ddee52d93b6d6cc7a8a76fcbb090 inrae.fr naoufel-mzoughi 743968 50800-743968 https://orcid.org/0000-0002-8153-4615 https://www.idref.fr/095213627 Claude Napoleone 69bcec20a49e0b729fa3067e4af8394a inrae.fr claude-napoleone 738652 50801-738652 https://orcid.org/0000-0001-6847-0752 https://www.idref.fr/151762279 Claire Pellegrin 6377977d4ff2764f78639635186dda75 inrae.fr 1075834 1467988-1075834 105045 2160-6552 Journal of Environmental Economics and Policy Taylor & Francis 10 2 115-129 2020-08-19 10.1080/21606544.2020.1807410 000560841600001 English family business first-and multi-generation farmers legacy JEL NUMBERS Q19 Q57 D9 experiment Conservation programmes Humanities and Social Sciences Journal articles Journal articles Journal articles

Recent findings in behavioural sciences suggest that individuals may engage more in pro-social behaviour if they are prompted to reflect on how they will be remembered. Using experimental survey data with a between-subjects design, we examine the relevance of activating legacy concerns in the context of small businesses. More precisely, we investigate farmers' intention to participate in conservation programmes for the sake of legacy. While the legacy effect is not found to be stronger than another priming manipulation at the global level, it is significant among first-generation farmers as opposed to multi-generation farmers. Inherited family farms are more prone to be influenced by non-environmental legacies whereas first-generation farmers can be more interested in leaving an environmental legacy. ARTICLE HISTORY

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