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Consentements à payer et préférences sensorielles pour des produits ciblés sur les besoins nutritionnels des seniors : une approche expérimentale

Abstract : The design of products with nutritional characteristics adapted to the specific needs of the elderly could be one of the courses of action to prevent age-related health risks. Four hundred and seventy-two consumers over 65 years old revealed their willingness-to-pay and their sensory assessments for standard food products and food products enriched with protein, calcium or omega 3. For most products, the willingness-to-pay for the enriched variant is lower than for the standard variant, because of a lower sensory perception. If the sensory gap is not too high, health and nutritional claims may compensate it. Where the sensory perception of the enriched variant is much lower, the introduction of claims on the enriched product does not make it possible to compensate for the willingness-to-pay difference due to the sensory difference between the two products.
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https://hal.inrae.fr/hal-03028028
Contributor : Pascale Bazoche <>
Submitted on : Friday, November 27, 2020 - 1:47:27 PM
Last modification on : Wednesday, June 23, 2021 - 10:54:01 AM

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Pascale Bazoche, Marie-Hélène Desmonts, Virginie Herbreteau, Louis-Georges Soler. Consentements à payer et préférences sensorielles pour des produits ciblés sur les besoins nutritionnels des seniors : une approche expérimentale. Cahiers de Nutrition et de Diététique, Elsevier Masson, 2020, 55 (6), pp.325-339. ⟨10.1016/j.cnd.2020.10.002⟩. ⟨hal-03028028⟩

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