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La qualité à quel prix ? La disposition à payer des consommateurs pour les fromages AOP et AB

Abstract : In a context of proliferation of quality labels in the agri-food sector, our study proposes an original analysis of consumers' willingness to pay for the organic label on cheeses depending on whether or not the product is under Protected Designation of Origin (PDO). We use data on French consumers' cheese purchases in 2017. We find that consumers are willing to pay more for products with official quality signs, in particular for the organic label (+30% to +90% more). The PDO impact on prices is heterogeneous depending on the market segment considered. In line with the literature, we find that the higher the perceived quality of the PDO product, the lower the organic label effect on its price. Our results also suggest a complementarity effect when PDO products are weakly differentiated.
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Preprints, Working Papers, ...
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https://hal.inrae.fr/hal-03245122
Contributor : Julie Regolo <>
Submitted on : Tuesday, June 1, 2021 - 3:46:23 PM
Last modification on : Tuesday, August 3, 2021 - 3:42:23 AM
Long-term archiving on: : Thursday, September 2, 2021 - 7:35:29 PM

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  • HAL Id : hal-03245122, version 1

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Tifenn Corre, Sylvette Monier-Dilhan, Julie Regolo. La qualité à quel prix ? La disposition à payer des consommateurs pour les fromages AOP et AB. 2021. ⟨hal-03245122⟩

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