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Poster De Conférence Année : 2020

Evaluating nudging strategies towards pulses: how a virtual setting combining eye-tracking and explicit measures can help to understand consumer behavior?

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hal-03251650 , version 1 (07-06-2021)

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  • HAL Id : hal-03251650 , version 1

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Juliana Melendrez-Ruiz, Isabelle Goisbault, Jean-Christophe Charrier, Kevin Pagnat, Laurence Dujourdy, et al.. Evaluating nudging strategies towards pulses: how a virtual setting combining eye-tracking and explicit measures can help to understand consumer behavior?. 9. european conference on sensory and consumer research (eurosense), Dec 2020, Rotterdam, Netherlands. . ⟨hal-03251650⟩
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