Nectar is the most important reward offered by flowering plants to pollinators for pollination services. Since pollinator decline has emerged as a major threat for agriculture, and the food demand is growing globally, studying the nectar gland is of utmost importance. Although the genetic mechanisms that control the development of angiosperm flowers have been quite well understood for many years, the development and maturation of the nectar gland and the secretion of nectar in synchrony with the maturation of the sexual organs appears to be one of the flower's best-kept secrets. Here we review key findings controlling these processes. We also raise key questions that need to be addressed to develop crop ecological functions that take into consideration pollinators' needs.