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Journal Articles Journal of Wine Research Year : 2009

Opinions on Wine in a New Consumer Country: A Comparative Study of Vietnam and France

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Abstract

Historically, wine was introduced in Vietnam by the French. Further to develop wine consumption in Vietnam, this paper examined the opinions and motivations for wine drinking in a group of Vietnamese consumers and potential consumers. Their concerns were compared with the opinions and motivations expressed by a group of participants from France, considered as a 'traditional' consumer country. Our results showed that in Vietnam wine-drinking motivations are characterised by utilitarian and symbolic aspects rather than experiential ones. Certain cultural characteristics of Vietnamese consumers are put forward to explain their motivations.
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hal-03813162 , version 1 (13-10-2022)

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Vinh-Bao Do, Bruno Patris, Dominique Valentin. Opinions on Wine in a New Consumer Country: A Comparative Study of Vietnam and France. Journal of Wine Research, 2009, 20 (3), pp.253-271. ⟨10.1080/09571260903471894⟩. ⟨hal-03813162⟩
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