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              <p>The Saffré area is a 5,800 ha drinking water catchment. The local stakeholders are committed to pesticidefree farming by 2040. A research project has been undertaken to contribute to this objective. It has highlighted not only the local strengths – a large proportion of grassland areas and farms are already using organic farming methods – but also the threats it is facing. Grassland areas are declining in favour of crops that consume more pesticides, and the cyclical downturn in demand for organic products is slowing down conversions. To break free from the limitations of long and specialized value chains, some farms are innovating by diversifying their outlets through direct sales, or by diversifying their production by developing crop-livestock complementarities. These innovations will be valuable in helping to achieving a pesticide-free territory by 2040.</p>
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              <p>Le bassin de Saffré est une zone agricole de 5 800 ha qui alimente un captage d’eau potable. Ses acteurs se sont engagés vers le non-usage de pesticides à horizon 2040. Une démarche de recherche y est menée pour contribuer à cet objectif. Elle a mis en lumière des atouts, une part importante de prairies et d’exploitations déjà en AB, mais aussi des menaces. En particulier, les surfaces en herbe déclinent au profit de cultures plus consommatrices de pesticides et la baisse conjoncturelle de la demande pour les produits bio freine les conversions. Pour s’affranchir des limites de filières longues spécialisées, certaines exploitations innovent en diversifiant leurs débouchés par la vente directe, ou en diversifiant leurs productions en valorisant les complémentarités cultures-élevage. Ces innovations seront valorisées pour un territoire sans pesticides en 2040.</p>
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