Why University Social Responsibility Initiatives Can Backfire and What to Do About It? - INRAE - Institut national de recherche pour l’agriculture, l’alimentation et l’environnement
Journal Articles Prometheus Year : 2024

Why University Social Responsibility Initiatives Can Backfire and What to Do About It?

Gilles Grolleau
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Naoufel Mzoughi
Marie Stadge
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Abstract

Well-intentioned University Social Responsibility (USR) initiatives are increasingly implemented in higher education organizations. Nevertheless, these initiatives can sometimes backfire and undermine USR goals. We explore four mechanisms for this possible ‘dark side’ of USR: moral licensing, contamination by association, resistance from key agents, and diverting attention and resources. We develop behaviourally-inspired solutions to mitigate this risk.
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Dates and versions

hal-04676313 , version 1 (23-08-2024)

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  • HAL Id : hal-04676313 , version 1

Cite

Gilles Grolleau, Naoufel Mzoughi, Marie Stadge. Why University Social Responsibility Initiatives Can Backfire and What to Do About It?. Prometheus, In press. ⟨hal-04676313⟩
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