Why University Social Responsibility Initiatives Can Backfire and What to Do About It?
Abstract
Well-intentioned University Social Responsibility (USR) initiatives are increasingly implemented in higher education organizations. Nevertheless, these initiatives can sometimes backfire and undermine USR goals. We explore four mechanisms for this possible ‘dark side’ of USR: moral licensing, contamination by association, resistance from key agents, and diverting attention and resources. We develop behaviourally-inspired solutions to mitigate this risk.
Origin | Files produced by the author(s) |
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