Interactive approach between the market consumers and development for developing an innovative fermented whey based drink
Résumé
As part of the FAIRCHAIN European project, an innovative fermented whey-based drink has been developed to increase the value of cheese’s co-product and limit wastage. While the success of a food innovation is conditioned by consumer desirability and technical feasibility, developing an innovative product remains a challenge, as little is known on how to design it to fit with consumer’s acceptance. For that purpose, we used
an interactive approach between market, consumers, Research and Development from the early stage of the project.
| Origine | Fichiers produits par l'(les) auteur(s) |
|---|---|
| Licence |
