Perceptions of Food Waste: Is there a Numerosity Bias ?
Résumé
While individuals are expected to perceive similarly identical quantities, regardless of the used units (e.g., 1 ton or 1000 kg), several scholars suggest that consumers over-infer quantities when they are presented in bigger and phonetically-longer numbers. In two experimental studies, we examine this numerosity bias in the context of household food waste. Unlike previous scholars, manipulating numerosity revealed no effect: perceptions of food waste volume and likelihood to reduce it are not influenced by the used numeric value (2500 g vs. 2.5 kg; Study 1) nor the number of syllables (two kilos eight hundred seventy-five grams vs. three kilograms; Study 2).
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