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Shopping and cross-shopping practices in Hanoi Vietnam: An emerging urban market context

Abstract : The process of supermarketization in emerging countries does not imply convergence in shopping practices. Based on a qualitative study in Hanoi, Vietnam, this paper adopts a shopping-as-practice approach with a specific focus on factors influencing practices. Seventy-night interviews were conducted in six urban districts of Hanoi. The results allowed to identify five types of shopping practices of differing natures and degrees of cross-shopping, and different strategies used to accomplish these practices, dominated by constraints or based on trust. The analysis showed the relationships between the factors and (1) shopping and cross-shopping strategies and (2) the dimensions of shopping practices. These findings deepen the current understanding of shopping and cross- shopping practices in the context of emerging markets. This paper also provides recommendations regarding retail policy and development in Vietnam.
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https://hal.inrae.fr/tel-02953879
Contributor : Jean-Walter Schleich <>
Submitted on : Wednesday, September 30, 2020 - 2:31:39 PM
Last modification on : Friday, February 5, 2021 - 3:44:33 AM

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  • HAL Id : tel-02953879, version 1

Citation

Van Hai Tran. Shopping and cross-shopping practices in Hanoi Vietnam: An emerging urban market context. Business administration. Institut Agro, 2020. English. ⟨tel-02953879⟩

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