Since its introduction into the analysis of foodstuffs, sensory analysis has been applied in several contexts. This work seeks to widen the field of sensory analysis to include ornamental plants and to characterize their esthetic quality. Using the rosebush as a plant model, an attribute generation protocol is proposed in order to develop a conventional profile of such products. Further to statistical treatments aiming to verify the unambiguity, discrimination and independence of these attributes, a reduced list of 18 attributes has been set up. These attributes make up the very core of the conventional profiling studies currently undertaken.