A choice experiment was used to analyse the preferences of residents neighbouring the Erstein polder (Alsace, France) for the different services that it provides. The heterogeneous nature of these preferences was shown through the use of a latent class model. Whilst the population as a whole values the improvement in water quality and the contribution, even partial, to flood protection, preferences differ when it comes to biodiversity and public access to the site. This study shows the potential conflicts between the different uses of the Erstein polder. These conflicts represent different communication themes for the site managers.