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Brand proneness versus experiential effect? Explaining consumer preferences towards labeled food products

Abstract : Consumers' fears and anxiousness, triggered by recent food scares and crises, and technological developments such as GMOs, have led to serious concerns about food safety, ever-increasing demands for quality assurance, more information about product origin food labels, and more particularly designation-of-origin labels, such as PDO (protected designation of origin) and PGI (protected geographic indication). Region of origin food labels have become increasingly frequent and apposed to a large variety of food products. The objective of this study is to analyze consumer preferences towards labeled food products on the basis of a consumer scanned data panel.
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https://hal.inrae.fr/hal-02642125
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Submitted on : Thursday, May 28, 2020 - 6:04:42 PM
Last modification on : Wednesday, September 8, 2021 - 12:04:02 PM

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  • HAL Id : hal-02642125, version 1
  • PRODINRA : 262247

Citation

Imène Trabelsi-Trigui, Georges Giraud. Brand proneness versus experiential effect? Explaining consumer preferences towards labeled food products. Journal of Global Scholars of Marketing Science: Bridging Asia and the World , Korean Scholars of Marketing Science and Yonsei University 2012, 22 (2), pp.145-162. ⟨hal-02642125⟩

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