One of the main challenges for today's agriculture is to increase drastically the production while at the same time being more sustainable. Innovation is seen in Europe as the key solution and ICT have a great potential to boost innovation in agriculture. As the complexity of the innovation process still remains difficult to manage, an experimental Public-Private Partnerships Action of the ICT AGRI Era-net was launched and is presented in this paper. This one-year action aimed to gather together all the players involved at the European level for crop protection and to boost concrete innovation in ICT to reduce the use of pesticides, especially around a unified platform of information and services. The main conclusions of this study, especially on the method tested, are presented in this paper and some recommandations are made for next innovation management actions.