BiodivBalkans is a research-action project in Albanian mountains, aiming at crossing environmental injunction of biodiversity conservation with economic objectives of rural development. The main hypothesis is that the building process of an appropriate label of sustainable development could provide an effective tool for territorial development and conservation of agro-biodiversity. Our understanding of the present situation in Hasi region is based on a historical approach both of landscape and agrarian system. An analysis of both village evolutions and farm trajectories allows identifying a way of further development, based on specific niche markets. A collective action is needed to build adequate labels of origin and quality, around an endemic breed of goat (the Hasi goat) and its products: kid meat, dried meat and cheese.