The idea that innovation or creativity can be the basis of the processes of development of territories has appeared only fairly recently in the literature and in public policies and actions. And it is only in the past few years that there has been an acceptance of the fact that new activities can be useful to – or even be drivers of – the growth of rural territories (Regional Science Policy and Practice, 2011). And yet, this approach is still usually confined to the high-technology or new economy sectors.