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The Impact of Nature Exposure on Pro-Environmental Behavior: an Experimental Investigation

Résumé : Would people behave in more pro-environmentally after simply being exposed to a surrounding that is reminiscent of nature? In order to address this question, we carry out a laboratory experiment where we test participants' likelihood of carrying out two types of Pro-Environmental Behavior (PEB): a monetary effort of donating to an Environmental Non-Governmental Organization (ENGO) that we call an eco-donation, and a non-monetary effort of recycling that we call an eco-action. We construct three different decision-making frameworks through showing participants videos of an urban setting, a nature setting and a "positive emotions" setting (not linked to nature). We find that exposure to nature boosts both eco-donations and eco-actions. Our results highlight that there is no direct link between these PEB in terms of spillover effects. Interestingly, the impact of nature exposure on eco-donation is greater on individuals with a lowcenvironmental consciousness score, whereas the impact on eco-action is greater on individuals with a high level of environmental consciousness. Our work provides new avenues for designing environmental protection policies based on behavioral insights.
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Contributor : Laurent Garnier <>
Submitted on : Friday, November 27, 2020 - 3:42:26 PM
Last modification on : Friday, February 5, 2021 - 3:37:25 AM


  • HAL Id : hal-03028427, version 1


Lisette Ibanez, Sébastien Roussel. The Impact of Nature Exposure on Pro-Environmental Behavior: an Experimental Investigation. 7th FAERE Annual Conference, Sep 2020, Grenoble, France. ⟨hal-03028427⟩



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