HAL will be down for maintenance from Friday, June 10 at 4pm through Monday, June 13 at 9am. More information
Skip to Main content Skip to Navigation
Journal articles

Choice Drivers for Quality-Labelled Food: A Cross-Cultural Comparison on PDO Cheese

Abstract : This study aims at examining the consumers’ preferences and drivers affecting the choice of quality-labelled food products, i.e., protected designation of origin (PDO) labelled cheese. We applied the theory of planned behaviour (TPB) to analyse the purchase of Parmigiano Reggiano PDO and Comté PDO hard cheeses in Italy and France, respectively. A cross-sectional sample of 808 consumers (400 French and 408 Italian) completed a questionnaire. Structural equation modelling (SEM) indicated perceived behavioural control (PBC) and attitude to be significant predictors of intention to purchase PDO-labelled cheese in France and Italy. Subjective and moral norms affected intention in France. Intention significantly influenced the hard cheese purchase behaviour. The results confirm that the TPB model predicted the self-reported measure of behaviour more than the observed one, measured with a discrete choice experiment, in both countries. The TPB interrelationships varied between countries, suggesting that food systems operators and public authorities should carefully target their intervention to stimulate the demand of PDO-labelled products.
Document type :
Journal articles
Complete list of metadata

Contributor : Monia Saidi Connect in order to contact the contributor
Submitted on : Thursday, October 14, 2021 - 10:30:22 AM
Last modification on : Friday, May 20, 2022 - 9:06:42 AM

Links full text



Davide Menozzi, Georges Giraud, Monia Saïdi, Ching-Hua Yeh. Choice Drivers for Quality-Labelled Food: A Cross-Cultural Comparison on PDO Cheese. Foods, MDPI, 2021, 10 (6), pp.1176. ⟨10.3390/foods10061176⟩. ⟨hal-03377362⟩



Record views