Focusing in guaranteeing information and property rights, this study aimed to analyze the governance mechanisms among agents of a specialty beef chain in the Aveyron and Segala regions (France), using a qualitative approach and semi-structured interviews. Results indicated high asset specificity and dimensions subjectively measured in the transactions, such as organoleptic characteristics. The adoption of less complex governance structures, instead of vertical integration, became feasible through the presence of three key organizations, one that defines quality and production parameters (INAO), another one that certificates these parameters (Qualisud), and finally a key agent that coordinate the chain (IRVA). It is the joint action between these organizations that makes it possible to coordinate the chain while measuring and guaranteeing information and property rights on dimensions that are difficult to measure even in specific assets. It was concluded that the certification process support value distribution since they act as dimension measurers and guarantors of the asset involved in the transaction, reducing transactions and measurement costs.