Nudging for Lockdown - Archive ouverte HAL Access content directly
Journal Articles Social Psychology Year : 2022

Nudging for Lockdown

(1) , (1) , (1) , (2, 3) , (4) , (5)
1
2
3
4
5

Abstract

We test the effectiveness of a social comparison nudge to enhance lockdown compliance during the Covid-19 pandemic, using a representative sampleof metropolitan French adultpopulation(N=1154). Respondents were randomly assigned to a favourable/unfavourable informational feedback (daily road traffic mobility patterns, in Normandy -a region of France) on peer lockdown compliance.Our dependent variable was the intention to comply with a possible future lockdown. We controlled for risk, time, and social preferences and tested the effectiveness of the nudge. We found no evidence of theeffectiveness of thesocial comparison nudge among the wholepopulation, butthe nudgewas effective when its recipient and the reference population shared the same geographical location(Normandy). Exploratory results on this subsample (N=52) suggest that this effectiveness could be driven by non-cooperative individuals.
Embargoed file
Embargoed file
0 5 1
Year Month Jours
Avant la publication

Dates and versions

hal-03629110 , version 1 (15-09-2022)

Identifiers

Cite

Thierry Blayac, Dimitri Dubois, Sébastien Duchêne, Phu Nguyen-Van, B Ventelou, et al.. Nudging for Lockdown: Behavioral Insights From an Online Experiment. Social Psychology, 2022, 53 (3), pp.133-151. ⟨10.1027/1864-9335/a000483⟩. ⟨hal-03629110⟩
231 View
1 Download

Altmetric

Share

Gmail Facebook Twitter LinkedIn More