Effect of Experiential vs. Cognitive Involvement on Consumer Preferences: Application to Region of Origin Labeled Food Products - INRAE - Institut national de recherche pour l’agriculture, l’alimentation et l’environnement
Article Dans Une Revue Journal of Food Products Marketing Année : 2013

Effect of Experiential vs. Cognitive Involvement on Consumer Preferences: Application to Region of Origin Labeled Food Products

Résumé

Region of origin labeled food products consumption is influenced both by cognitive motives related to the individuals’ health and safety concerns and by affective motives in relation within the pleasure, the emotional states and the social values. The objective of our study is to examine the effect of involvement and its nature (cognitive vs. experiential) on consumer preferences toward region of origin labeled food products. Discriminant analysis shows that both the cognitive and experiential dimensions of involvement discriminate between the two groups: those who prefer regional food products and those who prefer either national or foreign products. By targeting each profile by an adequate communication strategy, food labels could meet consumer expectations. Thus, their acceptance becomes higher.
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hal-02641958 , version 1 (28-05-2020)

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  • HAL Id : hal-02641958 , version 1
  • PRODINRA : 263733

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Imène Trigui, Georges Giraud. Effect of Experiential vs. Cognitive Involvement on Consumer Preferences: Application to Region of Origin Labeled Food Products. Journal of Food Products Marketing, 2013, 19 (5), pp.376-386. ⟨hal-02641958⟩

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