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Marques et organisation des filières agroalimentaires: une analyse par la gouvernance

Abstract : The development of brands in agricultural and food sectors necessitates the implementation of business relationships at various levels of the food chains. The aim of this paper is to propose an analytical framework, rooted in transaction-cost economics, to explore this question. Firstly we propose an identification of the characteristics of business interrelationships that allows the building of a typology of governance structures. Secondly this typology is applied to various cases of brands connected to different modes of governance of transactions in the chain. The research is based on an in-depth qualitative analysis of three brands and chain organization in the French agricultural and food sectors.
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Submitted on : Sunday, May 31, 2020 - 9:41:34 PM
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  • HAL Id : hal-02679744, version 1
  • PRODINRA : 51760

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Emmanuel Raynaud, Loïc Sauvée, Egizio Valceschini. Marques et organisation des filières agroalimentaires: une analyse par la gouvernance. Economie et Société (Rennes), 2005, 39 (5), pp.837-854. ⟨hal-02679744⟩

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