Perceived probability of food waste: Influence on consumer attitudes towards and choice of sales promotions - INRAE - Institut national de recherche pour l’agriculture, l’alimentation et l’environnement Access content directly
Journal Articles Journal of retailing and consumer services Year : 2018

Perceived probability of food waste: Influence on consumer attitudes towards and choice of sales promotions

Abstract

Based on a consumer survey including two experiments with more than 400 French respondents each, this research (1), establishes that consumers’ perceived probability of waste has a significant negative effect on consumers’ attitude towards promotions and consumers’ intention to choose perishable food products (cheese and bread) on sale and (2), highlights skepticism towards the “Buy Two Get One Free later” offer. Recommendations are presented for managers and public policies, in order to reduce households’ food waste and prevent consumers from being skeptical towards new promotional mechanisms, a brand and/or, a retailer.
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Dates and versions

hal-02621163 , version 1 (26-05-2020)

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Guillaume Le Borgne, Lucie Sirieix, Sandrine Costa. Perceived probability of food waste: Influence on consumer attitudes towards and choice of sales promotions. Journal of retailing and consumer services, 2018, 42, pp.11-21. ⟨10.1016/j.jretconser.2018.01.004⟩. ⟨hal-02621163⟩
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