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Les appellations d origine contrôlée comme ordre négocié

Abstract : The creation of an appellation d’origine contrôlée (AOC) (or protected designation of origin [PDO]) requires that a collective of actors be formed and that a definition of the product be written. The goal of this article is to describe the manner in which the negotiations inherent in the creation of an AOC take local form in terms of the social order in which they are inscribed. We hypothesize that different types of negotiation processes, integrated or distributed, emerge and succeed one another according to the degree of complexity of the situation of negotiation. Based on four case studies of nascent AOCs in the region of Burgundy, we show that the nature of the actors involved, the level of their interdependence and the precision with which the product is defined play a dominant role in the negotiation process.
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Submitted on : Thursday, May 28, 2020 - 7:59:34 PM
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Claude Compagnone. Les appellations d origine contrôlée comme ordre négocié. Négociations, De Boeck Supérieur, 2012, ⟨10.3917/neg.018.0063⟩. ⟨hal-02643374⟩



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