With the increase of computing power and the development of user-friendly multi-agent simulation frameworks, social simulations have become increasingly realistic. However, most agent architectures in these simulations use simple reactive models. Indeed, cognitive agent architectures face two main obstacles: their complexity for the field-expert modeler, and their computational cost. In this paper, we propose a new cognitive agent architecture based on the BDI (Belief-Desire-Intention) paradigm integrated into the GAMA modeling platform and its GAML modeling language. This architecture was designed to be simple-to-use for modelers, flexible enough to manage complex behaviors, and with low computational cost. An experiment carried out with different profiles of end-users shows that the architecture is actually usable even by modelers who have little knowledge in programming and in Artificial Intelligence.