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Les approches réseaux et les alliances stratégiques entre concurrents : application au secteur automobile mondial

Abstract : The objective of this work is to show the importance of network approaches, which have replaced traditional strategic frameworks (current positioning and RBV theory).This contribution aims to understand how manufacturers position themselves in networks of alliances. Methodologically, the proposed article has two aims : first, developing a literature review, which certainly can not be exhaustive, but could provide a more complete reading of the reticular relations. Then illustrate the prevalence of these practices in recent years. The empirical application focuses on the global automotive industry, preferred breeding ground for strategic alliances. Our main findings confirm that the increasing use of coopetition in the automotive sector, due to the desire to come together in order to compete with other groups competing firms on the one hand, and by the fact that it is the effective way that allows them to position themselves within the network, on the other.
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https://hal.inrae.fr/hal-02746145
Contributor : Migration Prodinra <>
Submitted on : Wednesday, June 3, 2020 - 9:35:46 AM
Last modification on : Tuesday, December 1, 2020 - 4:50:03 PM

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  • HAL Id : hal-02746145, version 1
  • PRODINRA : 174848

Citation

Mouhoub Hani, Foued Cheriet. Les approches réseaux et les alliances stratégiques entre concurrents : application au secteur automobile mondial. 21. Conférence de l'AIMS, Institut d'Administration des Entreprises de Lille (IAE de Lille). Lille, FRA.; School of Management (IESEG). FRA.; Université de Lille. FRA., Jun 2012, Lille, France. ⟨hal-02746145⟩

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