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Un steak de cheval pour déjeuner ? Etude exploratoire des déterminants psychologiques et culturels de la consommation de viande de cheval

Abstract : Through a bibliographic review, then a quantitative survey online with a sample of 1005 representative persons of the French population, this exploratory study focuses on the consumption of horse meat and on the social representations of horses. Results show the idealization and anthropomorphization of horses, of utmost importance for non-consumers of horse meat who say not eating horse meat because of their love for this animal. Nevertheless findings highlight the existence of market opportunities for this product.
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https://hal.inrae.fr/hal-02788900
Contributor : Migration Prodinra <>
Submitted on : Friday, June 5, 2020 - 4:22:03 AM
Last modification on : Thursday, July 22, 2021 - 11:22:01 AM

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  • HAL Id : hal-02788900, version 1
  • PRODINRA : 484947

Citation

Arnaud Lamy, Sandrine Costa, Celine Vial, Gilles Séré de Lanauze, Myriam Carrère. Un steak de cheval pour déjeuner ? Etude exploratoire des déterminants psychologiques et culturels de la consommation de viande de cheval. 14. Journée AFM du Marketing Agroalimentaire, Association Française de Marketing (AFM). FRA., Sep 2019, Montpellier, France. 13 p. ⟨hal-02788900⟩

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