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Attachement au lieu et fidélité des touristes dans un espace naturel protégé : influence de l’attachement aux animaux et de la connexion à la nature

Abstract : In the context of the Regional Nature Park of the Camargue in France, the purpose of this paper was first, to analyze place meanings and their influence on place attachment and destination loyalty and second, to study the moderating effect of animal attachment and connectedness to nature on these relationships. First, 28 qualitative interviews enabled to identify the meanings tourists ascribed to this place. Structural equation modelling was then used to analyze a sample of 205 visitors. Results support that (1) as some meanings become more salient to the individual, the individual develops a greater degree of attachment and of loyalty; (2) the latent construct place attachment influences significantly loyalty; (3) animal attachment is a moderator of the relationship between the importance given to animals in the Park and place attachment, and connectedness to nature is a moderator of the relationship between importance given to wild nature in the Park and place attachment.
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https://hal.inrae.fr/hal-02797287
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Submitted on : Friday, June 5, 2020 - 2:40:28 PM
Last modification on : Monday, June 7, 2021 - 3:36:38 AM

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  • HAL Id : hal-02797287, version 1
  • PRODINRA : 373556

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Sandrine Costa, Celine Vial. Attachement au lieu et fidélité des touristes dans un espace naturel protégé : influence de l’attachement aux animaux et de la connexion à la nature. 32. Congrès international de l'Association Française de Marketing, AFM, Université Jean Moulin - Lyon III (UJML). FRA.; Association Française de Marketing (AFM). FRA., May 2016, Lyon, France. 7 p. ⟨hal-02797287⟩

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