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La sensibilité du consommateur au gaspillage alimentaire : proposition d’une échelle de mesure

Abstract : This article proposes a scale for measuring consumer’s sensibility to food waste. After a literature review of the concept of environmental concern, we precise the construct of sensibility to food waste and build a reliable and valid scale to measure this construct. On the basis of a quantitative study (1018 respondents), two dimensions are distinguished: a concern for food waste at a rather global level, and a sensibility to food waste at an individual level. The study of the predictive power of the sub-scales shows these two levels have distinct effects on food wasting behavior.
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https://hal.inrae.fr/hal-02801943
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  • HAL Id : hal-02801943, version 1
  • PRODINRA : 308023

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Guillaume Le Borgne, Lucie Sirieix, Sandrine Costa. La sensibilité du consommateur au gaspillage alimentaire : proposition d’une échelle de mesure. 31. Congrès international de l'Association Française de Marketing, AFM, May 2015, Marrakech, Maroc. 21 p. ⟨hal-02801943⟩

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