This chapter provides an overview of the use of regional identity as a value-adding strategy in agricultural diversification. We refer to the products involved as 'regional products' or 'origin products'. They may (or may not) be identified by an official label or specific brand. Official recognition is not the determining factor: many regional products have survived for a long time through the undocumented practices of producers, merchants and consumers (Bérard and Marchenay, 2004). What is essential is that these products have their own identity and have specific characteristics, reputation and quality that make them distinct from other products.