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Conference Papers Year : 2008

A cross-cultural comparison of choice criteria for wine in restaurants

Une étude interculturelle des critères de choix d’un vin au restaurant

Abstract

When adressing the question of cultural differences in consumption behavior, researchers face both conceptual and methodological difficulties, particularly when it comes to defining the relevant “culti unit” (Douglas & Craig 1997) to be taken into account. The authors of this paper discuss these two difficulties and propose the Best-Worst method as a tool for comparing data from a cross-national survey on a sample of wine consumers from Australia (n=283), the UK (n=304) and France (n=147). The comparison concerns the choice criteria that are used when picking a wine in a restaurant. Results show differences between the countries, with a clear contrast between the French, on the one hand, and the Australians and Brtitish, on the other. They confirm the idea that the country, frequently used in cross-national surveys, may be a valid “culti unit” in cross-cultural research.
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Dates and versions

hal-02817771 , version 1 (06-06-2020)

Identifiers

  • HAL Id : hal-02817771 , version 1
  • PRODINRA : 28748

Cite

Eli Cohen, François d'Hauteville, Steve Goodman, Larry Lockshin, Lucie Sirieix. A cross-cultural comparison of choice criteria for wine in restaurants. 4. International Wine Businees & Marketing Conference, Academy of Wine Business Research (AWBR). INT., Jul 2008, Siena, Italy. 18 p. ⟨hal-02817771⟩
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