The COVID-19 health crisis has changed people’s habits. Farmers were not spared and lost opportunities for marketing their products because of the closure of restaurants, school canteens and fresh food markets. In Guadeloupe, the situation was the same. Farmers adapted to these constraints by starting direct selling. The customers, who are quite used to large-scale distribution and low-priced imported products, responded and supported local producers. The movement restriction period has put Guadeloupean farmers back on the front line. Now, the aim is to maintain the initiatives that have been launched during that period. To this end, it is necessary to structure Guadeloupean agricultural sectors, communicate about the agroecological approaches adopted by farmers and make known that the products are good for health and of good quality. To set up a permanent direct sales system, Guadeloupean farmers are counting on consumers to be aware of the benefits of consuming local and environmentally-friendly products, but also of local and national elected officials who have to work to promote local production and create policies that go in that direction.