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Wine management and marketing: Opportunities for companies and challenges for the industry [introduction: Specificities and challenges]

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https://hal.inrae.fr/hal-03115239
Contributor : Jean-Walter Schleich <>
Submitted on : Tuesday, January 19, 2021 - 2:51:03 PM
Last modification on : Monday, February 15, 2021 - 3:42:31 PM

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Hervé Hannin, Cheriet Foued. Wine management and marketing: Opportunities for companies and challenges for the industry [introduction: Specificities and challenges]. Foued Cheriet, Carole Maurel, Paul Amadieu, Hervé Hannin. Wine management and marketing: Opportunities for companies and challenges for the industry, Wiley-ISTE, pp.XVII-XXXVII, 2020, 9781786305282. ⟨hal-03115239⟩

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