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Vendre ses produits en direct et en collectif dans un magasin de producteurs : adopter un projet collectif correspondant aux fermes, adapter les fermes au projet

Abstract : Farmers shop have developed strongly since the early 2000s. Each farmers market is the result of the specific grouping of member farms within its sales collective, conducted by people with divers motives and experiences, and incorporating farms of varying types, resources, and needs. The 17 partners in the MAGPRO project “Keys to the Success and Territorial Impact of Farmers Markets” set out to conceive, in cooperation with the agricultural producers themselves, a set of methodological tools and guidelines for establishing and accompanying regionally integrated, economically viable, and personally rewarding collective sales projects. Balancing the needs of farms, the expectations of consumers, and regional conditions and resources requires a great deal of fine tuning and numerous adjustments during both the creation phase of a farmers market and the management of its day-to-day operations. This article focuses on what can involve the integration of a farm in a farmer shop both for the collective shop and for the farm
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https://hal.inrae.fr/hal-03209894
Contributor : Roselyne Tâche <>
Submitted on : Tuesday, April 27, 2021 - 3:15:09 PM
Last modification on : Friday, April 30, 2021 - 3:34:12 AM

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Laurence Rouher, Annabelle Jaouen, Melanie Jaeck, C. Joly, Myriam Kessari. Vendre ses produits en direct et en collectif dans un magasin de producteurs : adopter un projet collectif correspondant aux fermes, adapter les fermes au projet. Innovations Agronomiques, INRAE, 2020, 79, pp.455-469. ⟨10.15454/1hb7-hf06⟩. ⟨hal-03209894⟩

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