To shed some light on possible directions for research and public policies, but also to help equine industry stakeholders to prepare for upcoming changes, the French National Institute for Agricultural Research (INRA), together with the French Institute for Horse and Horse Riding (IFCE), have conducted a collective scenario-building exercise for the French equine industry to 2030. The study is based on “morphological analysis”, a method which explores past and current trends, and potential shifts in order to consider possible future developments.