How can Fairtrade maximize demand and positive producer impact through its supply chain and business engagement? - INRAE - Institut national de recherche pour l’agriculture, l’alimentation et l’environnement Access content directly
Other Publications Year : 2022

How can Fairtrade maximize demand and positive producer impact through its supply chain and business engagement?

Abstract

Traders are key - producer level impacts depend on volumes sold to and by traders on fairtrade terms • Most traders have fairtrade as their core mission or as a mission-driven csr strategy • Fairtrade engagement does change companies' supply chain behavior • Company size matters - micro and large companies are the most engaged • Traders do not believe that their benefits come from standards compliance, but rather from project based partnerships • Consumers value bananas, cocoa and coffee differently; they are not willing to pay the same fairtrade price for different products.
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hal-03704609 , version 1 (25-06-2022)

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  • HAL Id : hal-03704609 , version 1

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Allison M. Loconto, Nadine Arnold, Jennifer Widmer, Matthew Anderson, Aurélie Carimentrand, et al.. How can Fairtrade maximize demand and positive producer impact through its supply chain and business engagement?: Policy Brief.. 2022. ⟨hal-03704609⟩
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