Our research aims to combine qualities from both of the ecosystem services (ES) and territorial development research communities. We will develop and test an operational research framework based on a new concept, the ES basket, and demonstrate the relevance of developing a non-monetary valuation approach based on multi-criteria indicators and perceptions. Our scope is to better characterise the potential valuation of agricultural ES through emblematic products. The ES basket aims at facilitating the recognition of ES through these products, and consequently collective action and the appropriation of changes towards better sustainability in agriculture. This methodological framework has been applied to a rural territory, the Karaburun Peninsula (Turkey), where ES baskets have been developed through the farming of two emblematic products, olives and narcissus. Our results may help identify the perspectives of territorial development and the supporting policies to be implemented for the valuation of ES baskets.