One of Tunisia's main challenges is to conserve and protect water ressources for current and future generations. Using non-conventional water in agriculture, such as treated wastewater, can be a sustainable water-saving solution. Therefore, The objectives of this study are (i) to analyze the value chain of treated wastewater for olive growing farms production and (ii) to apply mathematical modeling to maximize the olive production in optimizing irrigation distribution and nitrogen amendment in olive growing farms. The work is carried out in a peri-urban irrigated perimeter of Masken, Sousse which is mainly occupied by olive trees and irrigated by treated wastewater. A SWOT analysis is also applied to identify the strengths and weaknesses of reuse in this study area. Moreover, mathematical models are used to determine the optimal schedule for fertigation with treated wastewater. In this process, data on rainfall, soil, water quality and olive production were collected from local farmers, local decision makers, field and laboratory experiments. SWOT results determine farmers' perceptions of reusing treated wastewater for irrigation. The viability analysis, in terms of soil humidity and nitrogen, shows that the nitrogen stress is not a limiting factor for olive biomass production, but water stress is. This analysis provides numerical values for the maximum irrigation rate and total amount of irrigation water to ensure maximum olive production. It was found that the maximum irrigation could be 5.77 m3/day/ha and the total annual water requirement is 1240 m3/ha. Modeling appears to be an important tool to help local decision makers and to support and encourage local farmers to reuse treated wastewater under safe conditions and without environmental risks.