Agor@gri : Social media for the agroecological transition - INRAE - Institut national de recherche pour l’agriculture, l’alimentation et l’environnement
Article Dans Une Revue Innovations Agronomiques Année : 2024

Agor@gri : Social media for the agroecological transition

Résumé

Through the development of an original analytical framework and the use of methods from the human and social sciences, Agor@gri highlighted the diverse ways in which farmers use social media in agroecological transition. The operational resources produced for the users and designers of these tools specify the conditions for optimizing their effectiveness in supporting changes in practices. In Agor@gri, social media are considered not only as digital interfaces but also as a multidimensional service (material media, content, communities) in response to technical needs as well as emotional and symbolic ones.
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hal-04799181 , version 1 (22-11-2024)

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Hélène Gross, Marianne Cerf, Denis Follet, Laetitia Fourrié, Guillaume Mathieu, et al.. Agor@gri : Social media for the agroecological transition. Innovations Agronomiques, 2024, 94, pp.1-14. ⟨10.17180/ciag-2024-Vol94-art01-GB⟩. ⟨hal-04799181⟩
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