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Theses

Stabilité ou rupture des conventions dans le commerce équitable, une analyse par les organisations de producteurs. Le cas des coopératives de café du Costa Rica certifiées par le système FLO

Abstract : Fair trade (FT) has known a strong growth since the 1990’s. In spite of its success, FT is the object of different criticisms, notably concerning its closeness with big companies and supermarket distribution. This proximity characterizes, for some people, a loss of the ethical values and an integration of capitalist values: the problem is that FT was built in reaction to these capitalist functioning. Literature is important concerning these tensions in the North, whereas in the South it is generally a matter of the impact of FT on producers. The purpose of this research is to analyze the tensions that can exist in the FT system in the South, with an entrance by the certified cooperatives. In the course of three series of inquiries about the coffee cooperatives certified by FLO in Costa Rica, we collected quantitative and qualitative data. Across the field of the Economie des conventions, we show that the certified cooperatives: (i) register in the different worlds with a strong difference concerning the worlds civic (collective) and (traditional) servant, (ii) have very differentiated effort conventions. These elements explain a heterogeneous commitment of cooperatives in FT: some people certify by carrying strong beliefs in a closer link between producers and consumers when others see a marketing opportunity. We finish our thesis by offering thinking elements about the moral contract passed as part of the IT between consumers and producers, and deeply questioning the future of FT.
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https://hal.inrae.fr/tel-02809277
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Submitted on : Saturday, June 6, 2020 - 6:43:13 AM
Last modification on : Friday, April 22, 2022 - 11:57:27 AM

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  • HAL Id : tel-02809277, version 1
  • PRODINRA : 48512

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Myriam-Emilie Kessari. Stabilité ou rupture des conventions dans le commerce équitable, une analyse par les organisations de producteurs. Le cas des coopératives de café du Costa Rica certifiées par le système FLO. Sciences de l'Homme et Société. Institut National d'Etudes Supérieures Agronomiques de Montpellier, 2011. Français. ⟨tel-02809277⟩

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